Love these looks in Alternative's Spring 2010 Lookbook!
Le Coeur du Spring
Incorporating bright pops of color in violet and cobalt, retro-style prints and mixed media pieces, the spring 2010 collection was inspired by the romance and vibrant allure of 1960s French pop culture. From music, art and cinema to the unforgettable cultural icons themselves—Brigitte Bardot, Serge Gainsbourg and Jane Birkin—the 60s French pop scene was abundantly rich in style and creativity. Shot in L.A.’s Laurel Canyon in a mid-century architectural home with a Danish modern interior design influence, the spring 2010 campaign captures the casual luxury and effortless, unequivocal coolness of a bygone era.
See the entire lookbook here!
